Billy & Britny A Stylish, Practical Guide to Dressing for Lake Como’s Most Elegant Event
We’ve been lucky to attend some truly memorable events around the world, but Concorso d’Eleganza Villa d’Este holds a very unique kind of magic. There’s something about the setting, grand vintage cars displayed on the lakeside lawns of Villa d’Este, one of the most iconic hotels in all of Italy. That instantly puts you in the mood to dress with care.
Whether you’re attending for the first time or returning, figuring out what to wear can feel a little intimidating at first. But don’t worry. Once you understand the flow of the event and what the atmosphere calls for, dressing for Concorso becomes something to genuinely enjoy.
Here’s everything you need to know about what to wear to feel confident, look polished, and stay comfortablethroughout this unforgettable Lake Como weekend.
A Quick Look at the Dress Code
While the event doesn’t enforce a strict dress code on paper, there is clear guidance from the organizers: smart casual attire is expected for daytime events. That means tasteful, tailored, and appropriate for an upscale garden event. Nothing overly formal is required for the day, but it’s definitely not the place for casual or overly relaxed clothing either.
Evening events and private dinners typically call for cocktail or formal attire, so we’ll include tips for that too.
What to Wear for the Daytime Events at Villa d’Este
The Concorso takes place outdoors, which means your outfit should not only look elegant but also work with the terrain. Think soft lawns, gravel paths, and sunny skies with occasional lake breezes.
For Women
The daytime vibe is best described as garden party sophistication. You want to look polished, not overdone. Fabrics that move beautifully in the breeze, thoughtful accessories, and comfortable shoes are key. Also, this time of year in Lake Como can be a bit unpredictable. Last year rain made an appearance but in others it has been perfectly sunny and warm.
Recommended looks
- A midi or maxi dress in linen, cotton, silk, or satin
- Tailored wide-leg trousers with an elevated sleeveless blouse
- A two-piece linen set with neutral tones or subtle florals
- Muted or classic color palettes like ivory, olive, blush, soft yellow, or navy
- Chic flats, espadrilles, or block-heeled sandals
- A small structured bag or crossbody
- A light shawl or scarf for the breeze
- Optional: a wide-brimmed straw hat or silk scarf for added shade
We’d avoid high heels, anything too tight or trendy, or fabrics that wrinkle immediately. Keep it graceful and classic, and you’ll feel right at home.
For Men
There’s a relaxed elegance that runs through the way men dress at Concorso. It’s not about flashy tailoring or bold patterns. It’s about simplicity done well.
Recommended looks
- Lightweight blazer or sports coat in linen, cotton, or seersucker
- Crisp button-down or a well-made polo in a neutral tone
- Slim chinos or tailored trousers
- Loafers or suede lace-ups in a neutral tone
- Accessories like a pocket square, watch, or tortoiseshell sunglasses
- Optional: a lightweight scarf or hat for personality
If you’ve ever wondered when to wear that perfect blazer and feel totally appropriate, this is the moment.
Don’t Forget the Little Things
This is the kind of event where the details really do make the difference. Here are a few of the small things we’ve learned to pack or prep that make all the difference:
- Comfortable shoes are non-negotiable. You’ll be walking across lawns and stone paths all day.
- Sunglasses and SPF are must-haves. The event takes place outdoors and the light reflects beautifully but strongly off the lake.
- A compact steamer in your suitcase can save you from last-minute wrinkles.
- A small, polished bag for essentials like lipstick, tissues, and a backup phone battery.
- A travel-size lint roller always finds a way to be useful.
What to Wear to Evening Receptions and Dinners
If you’re attending one of the more exclusive evening events, the dress code steps up. For these moments, cocktail attire is expected, and you’ll want to bring your most timeless, elevated pieces.
For Women
- A simple but elegant cocktail dress or elevated jumpsuit
- Dressy flats or mid heels (remember, you’re still on Lake Como terrain)
- A sleek clutch, subtle jewelry, and a light wrap
For Men
- A tailored dark blazer or suit with trousers
- Dress shirt and dress shoes
- Tie optional, depending on the formality of the invite
A Note on the Atmosphere
What we love most about Concorso d’Eleganza is that it doesn’t feel like a showy fashion event. It’s refined and respectful, with everyone clearly putting effort into how they show up, while still seeming relaxed and natural. The point isn’t to outdress each other. It’s to participate in something beautiful and timeless, and your outfit is just one small part of that.
Final Thoughts
We always say that style should never get in the way of experience. When you’re dressed in something that fits well, moves comfortably, and suits the setting, you’re free to soak in every moment and Concorso gives you a lot to take in.
This event is as much about appreciation as it is about presentation. The cars, the people, the surroundings all of it reflects an attention to craft. Dressing thoughtfully is just one more way to be part of that world, even for a weekend.
So pack with care, lean into elegance, and most of all, enjoy it. Lake Como is waiting.
