What to Wear in Portofino: A Chic Style Guide for Italy’s Most Glamorous Coastal Town

Travel blogger in a neutral linen outfit standing at Portofino Bay, showcasing what to wear in Portofino

Planning a trip to Portofino? This postcard-perfect village on the Italian Riviera is famous for its pastel facades, luxury yachts, and timeless elegance. It absolutely deserves a suitcase full of dreamy, coastal-chic outfits. If you’ve ever wondered what to wear in Portofino, you’re in the right place.

I’m breaking down everything you need to pack for a stylish and effortless Portofino getaway, inspired by my own travels and featuring curated pieces from Revolve — my go-to for resort wear that photographs beautifully, feels luxe, and packs like a dream. Save this guide for later and scroll to the bottom for a full shopping carousel with my favorite Portofino outfits all in one place.


The Portofino Dress Code: Light, Luxe, and Italian Effortless

Portofino is elegant without being overdone. Think Mediterranean neutrals, coastal textures, and feminine silhouettes that move with the sea breeze. You’ll want pieces that can take you from a harbor stroll to dinner al fresco without missing a beat.

Portofino Style can be summarized in these categories.

  • Neutral tones (white, beige, soft olive, navy)
  • Linen sets and flowy dresses
  • Raffia and straw accessories
  • Gold jewelry and silk scarves
  • Block heels, slides, or elegant sandals (no stilettos — cobblestones)

5-Day Portofino Outfit Planner

Day 1: Arrival + Exploring the Marina

Your first walk along the harbor calls for comfort-meets-style. A linen two-piece set or relaxed dress will keep you cool and pulled together.

Style tip: This look is ideal for travel days that turn into spontaneous lunches by the water.

Shop this look: Linen sets, breezy dresses, raffia totes


Day 2: Boat Day to San Fruttuoso or Camogli

Pack your chicest one-piece, a lightweight cover-up, and accessories that won’t blow away at sea. Bonus if your swimsuit doubles as a bodysuit for lunch afterward.

Style tip: Choose colors that pop against turquoise water like white, terracotta, or cobalt.

Shop this look: Luxe swimwear, straw hats, nautical cover-ups


Day 3: Lunch at the Piazzetta + Shopping

Lunch in Portofino is a chance to shine. Try a midi dress or coordinated matching set, paired with minimal heels or elevated flats.

Style tip: This is your lemon-yellow, linen-blend, oversized-sunglasses moment.

Shop this look: Midi dresses, co-ords, gold accessories


Day 4: Sunset Dinner at La Terrazza or Belmond Splendido

Time to bring out your most glamorous look. A satin slip dress, strappy heels, and statement earrings will photograph beautifully in golden hour light.

Style tip: Choose silky fabrics that reflect the sunset. Add a clutch and slicked-back bun.

Shop this look: Slip dresses, metallic heels, statement jewelry


Day 5: Day Trip to Santa Margherita or Cinque Terre

Keep it cool and comfy in a knit set or elegant travel jumpsuit. Add a light jacket or wrap in case of sea breeze.

Style tip: Use a silk scarf in your ponytail or tied to your tote for instant polish.

Shop this look: Travel sets, chic linen dresses, neutral layers


Don’t Forget These Portofino Essentials

These finishing touches elevate every look and fit in your carry-on:

  • Oversized sunglasses
  • Raffia or straw bag
  • Silk scarf (multi-use)
  • Gold hoop earrings
  • Neutral-toned slides or sandals
  • SPF and lip oil

Shop Accessories:


Packing Tips for the Italian Riviera

  • Plan for layers. Mornings and evenings can be breezy.
  • Avoid heavy fabrics. Leave the denim and dark colors at home.
  • No stilettos. Block heels or flats are the move — cobblestones are everywhere.
  • Go carry-on only. Light fabrics mean more looks with less bulk.
  • Pack a backup dress. You’ll want something for spontaneous yacht invites or upscale dinners.

Shop My Full Italian Capsule Closet

Click below to browse all my favorite picks in one easy-to-shop place. Everything is from Revolve and perfect for Portofino, the Amalfi Coast, or any Mediterranean escape.


Where to Stay in Portofino

Portofino is small and exclusive, so booking early is key. Whether you’re dreaming of a luxury stay at the iconic Belmond Splendido or prefer a boutique hotel by the harbor, there are beautiful options with postcard-perfect views.

Browse top-rated Portofino stays here 

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