What to Wear in Portofino: A Chic Style Guide for Italy’s Most Glamorous Coastal Town

Travel blogger in a neutral linen outfit standing at Portofino Bay, showcasing what to wear in Portofino

Planning a trip to Portofino? This postcard-perfect village on the Italian Riviera is famous for its pastel facades, luxury yachts, and timeless elegance. It absolutely deserves a suitcase full of dreamy, coastal-chic outfits. If you’ve ever wondered what to wear in Portofino, you’re in the right place.

I’m breaking down everything you need to pack for a stylish and effortless Portofino getaway, inspired by my own travels and featuring curated pieces from Revolve — my go-to for resort wear that photographs beautifully, feels luxe, and packs like a dream. Save this guide for later and scroll to the bottom for a full shopping carousel with my favorite Portofino outfits all in one place.


The Portofino Dress Code: Light, Luxe, and Italian Effortless

Portofino is elegant without being overdone. Think Mediterranean neutrals, coastal textures, and feminine silhouettes that move with the sea breeze. You’ll want pieces that can take you from a harbor stroll to dinner al fresco without missing a beat.

Portofino Style can be summarized in these categories.

  • Neutral tones (white, beige, soft olive, navy)
  • Linen sets and flowy dresses
  • Raffia and straw accessories
  • Gold jewelry and silk scarves
  • Block heels, slides, or elegant sandals (no stilettos — cobblestones)

5-Day Portofino Outfit Planner

Day 1: Arrival + Exploring the Marina

Your first walk along the harbor calls for comfort-meets-style. A linen two-piece set or relaxed dress will keep you cool and pulled together.

Style tip: This look is ideal for travel days that turn into spontaneous lunches by the water.

Shop this look: Linen sets, breezy dresses, raffia totes